The Origins and Ideas of the Present-day Corporate Identity

I thought Germany is only renowned for its premier car designs, but I have discovered that this wealthy country is also the owner of what modern designers refer to as corporate identity. In 1920, the wealthy company AEG assigned the renowned stylist, Peter Behrens, to produce a new corporate style. This designer, then, followed the footsteps and associated the philosophy of Bahaus in his works; later on other companies perceived Behrens creations' as the official corporate identity.

If you are musing what exactly is this corporate identity all about, well, basically, it is all about simplicity and grandeur. Displayed particularly in the things that are found in the corporate environment, such as office furniture, the design that defines this kind of identity is usually comprised of aesthetics and function. Thus, many would say that this group of design or office fashion is in line with the modernist view: sleek but minimal, nice but functional.

Though this side of Europe is rather renowned for its one-of-a-kind innovations, it never really occured to me that Germany was the brainchild of the blacks and basics that we usually see in the office environment. See, I am more versed with Scandinavian designs, which employ other unfamiliar materials. But given the designs that the early Germans have put in their architecture and design, I guess it's only apt for their creations to now be widely used in the rooms and corridors of various corporate offices around the world.