Monday, February 12, 2007

The Account of Levi Strauss and the Celebrated Jean

Blue jeans have been around for ages and I couldn't possibly picture a world without these exceptionally convenient pieces of garb. I have yet to meet someone who doesn't fancy them; people always say how much cozy and perpetually "in" denim jeans are. Think about it -- they go with just about every item of attire you have in your closet, you can buy a good pair for under $50, and you can hang on to them for as long as your sense of fashion, not to mention your sensible spending habits, lets you keep them. This left me to consider if the blue jean was even around before the golden age of the Levi Strauss trademark.

It turns out that in the 18th century, the slave laborers donned overalls and baggy trousers that were made from the jean fabric which kept them cool and cozy even when they were toiling in the fields. Many years later, a man by the name of Leob Strauss launched a wholesale clothing production house that sold extremely strong and snug denim for the working class to don. The German-born industrialist who changed his name to Levi later on inadvertently started an empire that would improve the face of fashion forever.

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